The organisers of Fine Food Australia, the country’s largest trade event for the food and hospitality industries, have announced that this year’s event—originally scheduled to go down from 7 to 10 September—is canceled.
In a statement on the Fine Food Australia website, the organisers cited the ongoing difficulties caused by the coronavirus pandemic as the reason for pulling the plug, which they write was a very difficult choice to make, given how important the event is to multiple industries around Australia.
“We didn’t make this decision lightly; there are multiple industries that have relied on us running this year, however we know this is right for our customers and the safest decision to make at this point,” the statement reads, adding:
“Our highest priority as event organisers is the health and safety of our exhibitors, visitors, speakers, contractors and staff, and at this stage, despite our best efforts, we do not believe that the conditions are right to run Fine Food Australia 2020.”
As the organisers point out, the food industry has been particularly impacted by the pandemic, with restaurants and pubs considered some of the most dangerous places to be at present. Many businesses have been forced to close permanently; many others are currently struggling to survive.
The cancellation of Fine Food Australia won’t make that struggle any easier, obviously. With that in mind, the event organisers highlighted a new digital initiative called Hospitality Unites, a content destination designed to lend much needed support to the food service sector by allowing industry players to share their COVID experiences and learn from each other.
There is also the Product Directory, which, according to the organisers, turns “Fine Food from a physical event into an online business-to-business resource package, 365 days a year. It will facilitate business remotely between our 92,000+ trade buyers and our 1,000+ exhibitors to continue to connect and share.”
The organisers liken it to a digital exhibition.
Fine Food Australia now plans to hold the event from 6 to 9 September, 2021. See you there!